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36 Stratagems · #26

Stratagem 26: Point at the Mulberry, Curse the Locust

This stratagem uses indirection. You address one person, object, or case outwardly while the real audience understands the rebuke, threat, or instruction is meant for them.

By Lee · · 5 min read

Source Text

Read the original alongside the English rendering

Chinese · English

Original Chinese

指桑罵槐

The Logic of Indirection

This stratagem separates the visible object of criticism from the actual recipient of the message.

Why It Works

Indirect warning often penetrates where direct accusation triggers defense. The real audience hears the message while the speaker retains strategic deniability.

Strategic Logic

  1. Choose a visible example connected to the real target
  2. Make the lesson or warning intelligible through that example
  3. Let the real audience receive the message without being openly confronted

Key Takeaways

  • Indirection can deliver pressure without direct collision
  • The visible example is a carrier for the real message
  • Face, deniability, and audience psychology all matter here
  • The strategy fails if the connection is too weak or too obscure

Next: Stratagem 27 — Pretend Foolishness, Not Madness →

Keep Reading the 36 Stratagems

Move from one tactic to the wider system

If this stratagem landed, zoom out into the larger strategy map or continue with nearby high-signal entries.

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indirection warning signaling criticism audience
Lee

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Lee

Lee explains Chinese philosophy, strategy, and stories in plain English — for people who want ancient wisdom they can actually use. Based in China, writing for the world.

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